Corporate Events Blog - Kennedy Creative

On the Road Again…. To the Dell Campuses

We recently had the opportunity to not only help one of our clients, but also challenge ourselves and our talents.  Our client wanted to host an expo that granted their partners, who sold products that made working remotely possible, the opportunity to market their products and services to more than 1,100 of Dell’s small and medium business sales reps at the three major Dell campuses: Round Rock, Nashville and Oklahoma City.  So, in order for us to make the expo happen, we had to hit the road.    

We loaded up our 24-foot truck with décor and supplies and headed out on our cross country trek that included back-to-back events in three cities over the course of a week.    

When we reached our first destination, the fun began!  We were tasked with creating environments in which mobility was essential:  a home office and a café, and an environment that enables mobility:  a corporate data center.  We got to work creating the scenarios on each campus.  The overall décor included spandex circular panels in Dell blue with hints of orange and white.  To create the “home office”, office furniture was used to create work spaces for sales representatives and their sales materials.  To outfit the “corporate center”, 1,200-pound server racks were brought in and linens made of spandex completed the overall look and feel. The “café” featured a bar branded with partner logos, authentic menu boards, lounge furniture and café tables with “flower” arrangements made entirely of server cables.  And, because a café isn’t a café without delicious smells and tastes, gourmet soups and sandwiches were available courtesy of Panera Bread.

 Mother Nature provided a little bit of excitement while we were in Nashville.  At the insistence of our client, the event was cut short so we could get on the road and make it safely back to Austin before the snowstorm moved into the area.  And for that, we thank them!